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Dr. Shrivastava Named a 2025 “40 Under 40 Rising Star” for Leadership in Marketing and Academia
We’re proud to share that our Co-Founder, Dr. Sunaina Shrivastava, has been named to the Business Council of Westchester’s prestigious “40 Under 40” list, an honor recognizing the next generation of changemakers and impact-driven leaders.
Jun 231 min read


YellowFryum’s Co-Founder Featured on the cover of Brainz Magazine: A Global Recognition of Strategic Vision and Behavioral Insight
We’re proud to share a special milestone in the YellowFryum journey — our co-founder and CEO, Dr. Sunaina Shrivastava , was recently...
Jun 22 min read


The Digital Transformation in Wealth Management
The Digital Transformation in Wealth Management In today’s rapidly evolving financial landscape, digital transformation in wealth...
Jul 12, 20244 min read


Customer Retention Management in Fintech: Enhancing User Experience and Satisfaction
Introduction Overview of Customer Experience in Fintech Customer experience (CX) in fintech encompasses the entirety of a customer’s...
Jun 17, 20248 min read


The Growing Influence of Retail and Institutional Investors: Strategic Marketing Approaches
In recent years, the landscape of investing has undergone a significant transformation. The rise of retail investors, the increasing...
May 31, 20243 min read


Fintech for Financial Inclusion: Empowering Underserved Communities
Introduction Exploring the Intersection of Fintech and Financial Inclusion Financial technology, commonly known as fintech, has emerged...
May 15, 20247 min read


Exploring Neo Banks: The Future of Digital Banking Globally
Introduction to Digital Banking Fintech, or financial technology, fundamentally reshapes how companies, businesses, and consumers conduct...
May 3, 20248 min read


The Future of Banking: How Neobanks are Shaping the Financial Landscape
Introduction Defining Neobanks and Fintech’s Role Neobanks are a direct product of fintech innovations, designed to operate exclusively...
Apr 26, 20246 min read
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