YellowFryum’s Co-Founder Featured on the cover of Brainz Magazine: A Global Recognition of Strategic Vision and Behavioral Insight

We’re proud to share a special milestone in the YellowFryum journey — our co-founder and CEO, Dr. Sunaina Shrivastava, was recently featured on the cover of Brainz Magazine, a premier global publication that recognizes thought leaders, industry innovators, and changemakers who are shaping the future of business.

🧠 Read the full exclusive interview here: A Dialogue with Dr. Sunaina Shrivastava

A Voice That Bridges the Worlds of Academia and Industry:

As a marketing leader and global academic, Dr. Sunaina Shrivastava has taught Consumer Behavior and Strategic Marketing at prestigious institutions including New York University (NYU), Rensselaer Polytechnic Institute (RPI), Manhattan University, and New Jersey Institute of Technology - shaping future business leaders at the Masters and MBA level. She brings a rare combination of scholarly depth and real-world execution to every strategy she leads. In her interview, she reflects on what it means to lead a company that operates at the intersection of behavioral science, high-growth strategy, and marketing in regulated industries like fintech, healthcare, telehealth, and medical aesthetics.

The Brainz feature shines a light on the philosophies that drive YellowFryum:

• That growth should be data-informed, but behaviorally intelligent.

• That compliance should empower creativity, not limit it.

• And that conversion is not a trick: it’s a consequence of trust.

Dr. Shrivastava discusses how YellowFryum was founded not to be another marketing agency, but a boutique strategic partner that helps businesses solve complex growth challenges with academic precision and real-world pragmatism.

What This Means for Our Clients and Partners:

This recognition is more than personal - it reaffirms the approach we bring to every client engagement at YellowFryum. Whether we’re helping a fintech firm build a high-intent funnel that aligns with FINRA guidelines, or crafting a compliant campaign for a medical aesthetics clinic that can’t use words like “Botox,” the same core principle guides us.

👉 Every strategy must be measurable, meaningful, and ethically sound.

Our clients, from emerging startups to established institutions, come to us not for generic playbooks, but for clarity, precision, and systems that scale sustainably. And that’s exactly what Dr. Shrivastava and our team deliver.

A Moment to Celebrate, A Vision to Expand:

Dr. Shrivastava’s feature in Brainz is a proud moment for all of us at YellowFryum, but also a reminder of the responsibility we hold as advisors, marketers, and behavioral thinkers. In a world full of noise, we help our clients build messaging that cuts through with elegance and evidence.

If you're a growing brand navigating a regulated space, or simply want your marketing to feel as thoughtful and powerful as your product, we’d love to connect.

📬 Reach out to us at partners@yellowfryum.com 

🌐 Or explore more at www.yellowfryum.com