We are
YellowFryum Fin
Marketing Strategy & Growth Partners to Fintechs, ETFs, Asset Management Organizations & Financial Services Firms
Led by academic pioneers with proven experience in the regulated financial services ecosystem
AS FEATURED IN
Our Co-Founder and CEO, Dr. Sunaina Shrivastava, highlighting The YellowFryum Approach
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Led by Behavioral Finance & Marketing Professors at top Business Schools, we at Yellow Fryum are experts in understanding how clients think and behave. Our unparalleled expertise in providing investor-centric traditional, digital and social media marketing solutions will help you grow your business by leaps and bounds, while simultaneously enabling you to increase brand awareness.
Our Founders Have Worked With
Proven Approach
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Client
Segmentation
Scientific and Methodological “Client Segmentation” for Maximum Impact
One Size Doesn’t Fit All: We Implement a Differentiated Targeting Strategy for the Different Segments of Clients
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Client
Acquisition
We Design Marketing Communications & Campaigns Tailored Towards Specific Client Segments
Digital & Social Media Marketing Based on Strategic Analyses
We Continuously Analyze Data and Optimize Campaigns for Continued Growth of Your Business
Client
Engagement & Retention
Increased Client Engagement with UX/UI Optimisation
We Audit and Redesign your Platform to Maximise Engagement Including the Client Dashboard
We Design All-Important Update Communications to Existing Clients to Increase Repeat Investments
Grow Your Client Base With The Power Of Behavioral Science
Our unique selling point is to offer ‘client- centric’ growth solutions grounded in Behavioral Science – this is our unique unparalleled edge
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Proven behavioral science theories provide insight into the client’s mind, enabling us to better understand the contextual, nonconscious, and often hidden drivers of client behavior.
Our Solutions
Lead Generation &
Client Acquisition
We don’t just build lead generation funnels; we design marketing strategies uniquely crafted to align with your brand and business objectives. By leveraging deep insights into client behavior and blending them with innovative marketing techniques, we create personalized campaigns that not only attract and engage your target audience but also convert them into high-value, long-term clients. Our approach prioritizes meaningful connections—turning potential leads into loyal clients while driving measurable growth for your business.
Communications Tailored to Client Segments
We understand that no two clients are the same. That’s why we craft highly targeted marketing campaigns designed to speak directly to the unique needs and motivations of each client segment. By tailoring your messaging to resonate with precision, we help you foster stronger connections, inspire trust, and drive meaningful action—ensuring every interaction aligns with your brand and marketing goals.
Content Marketing
Clients don’t engage because content is frequent — they engage because it is relevant, clear, and confidence-building. We develop high-quality, research-driven content designed to educate, reassure, and guide investors through key decision points. Each piece is optimized for search, structured for comprehension, and tailored to your client segments — resulting in stronger engagement, higher trust, and measurably better conversion outcomes.
Social Media Marketing
We blend the power of behavioral science with cutting-edge social media marketing strategies to help your brand stand out. Whether it’s LinkedIn, Twitter, Facebook, Instagram, or YouTube, we craft engaging content and design impactful ad campaigns tailored to your audience. Our goal is to spark meaningful conversations, foster connections, and drive real client engagement—all while aligning with your marketing objectives.
WEBSITE & UX/UI Optimization
At YellowFryum, we craft websites and apps tailored to your clients’ needs, ensuring every interaction is intuitive and impactful. By integrating behavioral science principles with marketing strategy, we optimize each digital touchpoint to enhance engagement and build trust. Our designs go beyond aesthetics—they deliver functionality that turns casual visitors into loyal clients, all while aligning with your brand’s marketing goals.
SEO & Other Services
Tailored Solutions for Maximizing Your Digital Growth
At YellowFryum, we go beyond the basics to craft a comprehensive marketing strategy that drives results. From search engine optimization (SEO) and PPC campaigns to Google Ads and advanced analytics, our services are designed to amplify your visibility, attract the right audience, and maximize your return on investment. Every solution is customized to align with your business goals, ensuring your marketing efforts deliver measurable growth.
Core Leadership
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What Our Clients Say About Us
Founders, Energia.com
“Dr. Jain and his team are more than just traditional consultants – they have become trusted advisors to our management team. Yellow Fryum sets itself apart from other marketing agencies by getting into the weeds to solve complex marketing issues. Whether it is setting-up a CRM, optimizing for SEO or designing and implementing a social media strategy, the team at Yellow Fryum understands all facets of the marketing lifecycle. It has been a pleasure to work with them."
CEO, Alternative Advisers
“Yellow Fryum was instrumental in revolutionizing our digital presence. Their expertise in strategic communications based on investor behavior knowledge domain significantly enhanced our online presence and client experience. We’re grateful to have partnered with such a skilled team for our digital transformation journey.”
CEO, AKRU
“Yellow Fryum expertly enhanced our platform, implementing a multi-channel strategy that effectively caters to both individual and institutional investors. Their team combines professionalism with a pleasant demeanor, making every interaction a positive experience. A marketing partner in true sense”
Core Leadership